Carbon Theory
Carbon Theory wanted a TOV as playful and creative as they are, so we crafted copy packed with puns and pop-culture references. We were also responsible for email copy and their brand-new content hub: Carbon Copy.
( 2022 )
Our role
Email copy
TONE OF VOICE
BLOG CONTENT
PACKAGING COPY
SOCIAL CAPTIONS
INCREASED OPEN RATES BY 23%
We packed every page of Carbon Theory’s site with playful, pun-led copy. Leading with emojis across all of their emails, we increased open rates and conversion across both seasonal and sales emails.
captions made for conversion
Supporting the incredible social team at Carbon Theory, we were tasked with crafting easy to digest copy that delivered real results. Penning playful posts designed to improve brand awareness to giving users the lowdown on new products, we loved support CT to grow their platforms to new heights.